Post-iOS 14 pixel data captures data up to 7 days after click. Post-purchase surveys are based on customer-reported responses, and aren’t held to this data-sharing timeline. This means you can close any remaining gaps to get attribution for any orders that slip through the window! Post Purchase Surveys help attribute revenue back to organic and hard-to-track channels like word of mouth, podcasts, influencers, direct mail, out-of-home ads, and more.

