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KnoCommerce

Elite Technology Partner

Helping DTC brands better understand who their customers are, and where they're coming from.

About KnoCommerce

KNO helps ad buyers better understand who their customers are, and where they’re coming from. Dial in your post-iOS 14 attribution, build more accurate personas, and drive action with our pre-built post-purchase survey templates. Trusted by 1,200+ brands spending $100,000,000/month on paid ads.

After adding KnoCommerce to our store, we instantly had to hook it up to our TripleWhale dashboard. Not only are we getting invaluable first-party data in the backend, but we’re also closing the gap on attribution. I can rest assured knowing that I can attribute every sale back to the channel of origin and optimize accordingly. After integrating KNO & Triple Whale, we increased our Facebook attributed conversion value by 19% and increased our Facebook ROAS by 25%!

ASHVIN MELWANI, CMO at OBVI

KnoCommerce and Triple Whale

Seamlessly pull all KNO data into TW to enhance the pixel tracking. See below for a guide on integration setup!

Media

Summary page overview

Pixel level attribution

Use cases

Attribution

Post-iOS 14 pixel data captures data up to 7 days after click. Post-purchase surveys are based on customer-reported responses, and aren’t held to this data-sharing timeline. This means you can close any remaining gaps to get attribution for any orders that slip through the window! Post Purchase Surveys help attribute revenue back to organic and hard-to-track channels like word of mouth, podcasts, influencers, direct mail, out-of-home ads, and more.
Demographic

Get to the core of who your customer is. How old are they, who are they buying for, how they identify their gender, and WHY they are buying? This in turn helps you craft messaging to a specific persona
Drive action

Because our surveys are natively built into your confirmation page 45% of orders complete the survey. This is high-intent traffic that can then be funneled into taking an action. For example send this traffic to a refer-a-friend program, to download your mobile app, or even drive reviews through our Stamped and Junip integrations. The options are limitless.
Drive insights

Answer questions such as: When someone first discovers my brand on TikTok, how long does it take them to purchase? Is that timeline different than Google or Facebook? (spoiler, it probably is) If someone is buying for themselves, where did they find you? Is that different from people who are buying as a gift? How many of my customers are buying for someone else, anyway? Where do customers recorded as "direct" traffic say they're finding me?