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What Sets Us Apart 📈 Growth Model: Grow → Scale → Exit We guide brands through a three-phase journey: • Grow: Product-market fit and foundational infrastructure (sub-$100K/month revenue) • Scale: Media and creative systems that drive sustainable acquisition ($100K–$1.5M/month) • Exit: Strategic prep for M&A or cashflow optimization ($1.5M+/month) 💡 Research-First Strategy Using our proprietary market & customer research methodology, we dissect: • Product features and benefits • Core customer pain points • Sales objections • Failed competitor promises This enables us to build marketing strategies rooted in customer insight, not agency guesswork. 🎯 Performance-Based Model with Profit Accountability Unlike traditional agencies, our compensation is tied to net contribution profit - not spend. We integrate with Triple Whale to calculate true performance based on revenue uplift minus incremental costs. 🧠 Cross-Functional Team with Operational Expertise Our 20+ person team is structured like a growth firm: • Paid Social, Paid Search, Retention (Email/SMS), Creative Strategy, and CRO • Senior leadership actively involved in each account 🚀 Long-Term Partnerships, Not Vendor Contracts We don’t churn through clients - we embed. Our ideal partners are growth-minded operators who value transparency, pace, and strategic input. We’re selective, working with a maximum of 15 brands at a time to preserve quality

Full stack e-commerce growth agency based out of Leeds, UK - we specialise in paid acquisition and retention for fast growth, DTC native e-commerce brands.

Aplo Group is an e-commerce growth firm specializing in scaling direct to consumer brands. We focus on driving positive business wide outcomes by bringing a holistic approach to scaling. Merging financial modeling/forecasting with marketing expertise to develop and implement a sustainable and profitable e-commerce growth strategy. Through this combination we are able to work alongside you as a growth partner for your business and minimize the chances of financial, inventory, and profit related issues impacting your growth. Our experience spans start-ups to businesses exceeding $75 million, and managing ad spend for brands of over $180,000+ per day. Our areas of expertise: • Paid Ads (Socials & Search) • Email & SMS Marketing • Financial Modeling & Forecasting • Creative Strategy • Growth Strategy We provide complete management of these channels from strategy and design, to implementation and reporting.